Work

Artificial intelligence ecosystems for marketing communications

Year: 2022

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2022.2122249

Authors: Edward Malthouse, Jonathan Copulsky

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4295706183

FWCI: 15.79

Cites: 42

Cited by: 113

Related to: 10