Work

Shoppers’ susceptibility to information overload: scale development and validation

Year: 2022

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2022.2121287

Authors: Gary L. Hunter, Steven A. Taylor, Pia Hildegard Kallen

Institution: Illinois State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4295850253

FWCI: 1.199

Cites: 88

Cited by: 12

Related to: 10