Work

Masstige scale: An alternative to measure brand equity

Year: 2022

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12873

Authors: Subburaj Alagarsamy, Sangeeta Mehrolia, Justin Paul

Institutions: Manipal Academy of Higher Education, Dubai, Christ University, University of Puerto Rico System, University of Reading

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4295949170

FWCI: 10.19

Cites: 76

Cited by: 64

Related to: 10