Work

Adaptive selling in business-to-business markets: Contextual boundary of a selling strategy from retailing

Year: 2022

Type: article

Source: Journal of Personal Selling and Sales Management

DOI: 10.1080/08853134.2022.2113092

Authors: William L. Cron, Sascha Alavi, Johannes Habel

Institutions: Texas Christian University, University of California, Davis, Ruhr University Bochum, University of Houston

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4296129328

FWCI: 2.07

Cites: 25

Cited by: 17

Related to: 10