Work

A Study on Fashion Item Purchase Decision-Making Process of ZEPETO and Roblox of MZ Generation : Focused on Self-expression

Year: 2022

Type: article

Source: Fashion & Textile Research Journal

DOI: 10.5805/sfti.2022.24.4.418

Authors: Seowon Lee, Nayoon Kim, Dabeen Jeon, Yealim Han, Eunjung Shin

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4296397246

FWCI: 0.693

Cites: 19

Cited by: 5

Related to: 10