Work

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Internet Commerce

DOI: 10.1080/15332861.2022.2125220

Authors: Dhun, Hamendra Kumar Dangi

Institution: University of Delhi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4296608992

FWCI: 31.66

Cites: 111

Cited by: 108

Related to: 10