Work

Can Metaverse Retail lead to purchase intentions among the youth? A Stimulus-Organism-Response theory perspective

Year: 2022

Type: conference-paper

Study design: Observational Study

Source: ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS)

DOI: 10.1109/icetsis55481.2022.9888929

Authors: Kanchan Patil, Vijayakumar Bharathi S, Dhanya Pramod

Institution: Symbiosis International University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297098302

FWCI: 16.69

Cites: 46

Cited by: 26

Related to: 10