Work

Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation

Year: 2022

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/722697

Authors: Nathalie Spielmann, Susan Dobscha, L. J. Shrum

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

Funder: Agence Nationale de la Recherche

Awards: Idex Paris-Saclay, Réguler l'économie au service de la société

OpenAlex ID: W4297206783

FWCI: 5.794

Cites: 36

Cited by: 36

Related to: 10