Work

Authenticity: shedding light on the branding context

Year: 2022

Type: article

Study design: Systematic Review

Source: EuroMed Journal of Business

DOI: 10.1108/emjb-08-2021-0115

Authors: Filipa Rosado-Pinto, Sandra Maria Correia Loureiro

Institutions: Iscte – Instituto Universitário de Lisboa, Unidade de Investigação em Desenvolvimento Empresarial

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297254111

FWCI: 2.797

Cites: 101

Cited by: 15

Related to: 10