Work

Transforming luxury: Global luxury brand executives’ perceptions during COVID

Year: 2022

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2022.2097938

Authors: David Loranger, Erik Roeraas

Institutions: Sacred Heart University, Harrisburg University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297826644

FWCI: 4.395

Cites: 18

Cited by: 25

Related to: 10