Work

Performance Evaluation of Various Classification Techniques for Customer Churn Prediction in E-commerce

Year: 2022

Type: article

Source: Microprocessors and Microsystems

DOI: 10.1016/j.micpro.2022.104680

Authors: Seema Baghla, Gaurav Gupta

Institution: Punjabi University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297833726

FWCI: 5.994

Cites: 50

Cited by: 38

Related to: 10