Work

Advertising in America: The consumer view

Year: 1969

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(69)90139-6

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297837264

FWCI: 5.326

Cites:

Cited by: 187

Related to: 10