Work

How social capital builds online brand advocacy in luxury social media brand communities

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103143

Author: Amy Wong

Institution: Singapore University of Social Sciences

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Singapore University of Social Sciences

Award: G1876541935

OpenAlex ID: W4297902549

FWCI: 18.38

Cites: 99

Cited by: 109

Related to: 10