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Proactive Environmental Strategy and Environmental Performance of the Manufacturing SMEs of Karachi City in Pakistan: Role of Green Mindfulness as a DCV

Year: 2022

Type: article

Abstract: This study aims to develop a theoretical model for assessing the causal relationship between a proactive environmental strategy (PES), green mindfulness (GM), and environmental performance (EP) of small and medium-sized enterprises (SMEs). The theoretical model was established through a literature review and tested with 193 entrepreneurs and managers from manufacturing SMEs operating in Karachi, the largest city in Pakistan. The model was tested using PLS Smart with partial least square structural equation modeling. The results reveal that PES does not directly relate to EP. However, the study found a full mediation effect of GM on the relationship between PES and EP. Thus, this study is novel in its approach to using GM as a mediator in assessing the relationship between PES and EP. The study also found that the effects of PES are balanced when the SMEs incorporate GM, which further leads to the achievement of EP. Thus, the findings extend increasingly complex literature in the assessment of GM’s role in SMEs’ EP. Further, the scale and the models can be used to assess how SMEs respond to PES with mindful attention to achieve EP.

Source: Sustainability

DOI: 10.3390/su141912431

Authors: Muhammad Ibrahim, Rosli Mahmood

Institutions: Universiti Putra Malaysia, Putra Business School

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: gold

Estimated APC paid: $2,094