Work

Canonical Authors in Consumption Theory

Year: 2017

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781315626093

Authors: Cova, Veronique, Ozcaglar-Toulouse, Nil

Institutions: Aix-Marseille Université, Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4298880276

FWCI: 2.751

Cites: 28

Cited by: 24

Related to: 10