Work

Motivations and characteristics of owners

Year: 2012

Type: book-chapter

DOI: 10.51952/9781447300281.ch004

Author: Simon Harding

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4299291903

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Related to: 10