Work

Marketing and competitive success

Year: 1990

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.27-5196

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4299684755

Cites:

Cited by: 38

Related to: 10