Work

Analyzing media interactions : the effects of coordinated TV-print advertising campaigns

Year: 1999

Type: book

Source: Marketing Science Institute eBooks

Authors: Julie A. Edell, Kevin Lane Keller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W429989302

FWCI:

Cites:

Cited by: 41

Related to: 10