Work

Advertising Theory and Practice

Year: 1976

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250690

Authors: Frazier Moore, C. H. Sandage, Vernon Fryburger

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4300765780

FWCI:

Cites:

Cited by: 66

Related to: 10