Work

The media handbook: a complete guide to advertising media selection, planning, research, and buying

Year: 2007

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.44-2793

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4300875665

Cites:

Cited by: 32

Related to: 10