Work

Integrated Direct Marketing

Year: 1989

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251387

Authors: Mary Lou Roberts, Ernan Roman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4300904264

FWCI: 4.269

Cites:

Cited by: 9

Related to: 10