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Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Creating Value

DOI: 10.1177/23949643221117661

Authors: Tiffany Perkins-Munn, Heather Evans, Alexander Buoye, Dan Rubin, Timothy Keiningham, Lerzan Aksoy

Institutions: JPMorgan Chase & Co (United States), St. John's University, Fordham University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4300960666

FWCI: 0.999

Cites: 31

Cited by: 5

Related to: 10