Work

Branding: A Key Marketing Tool

Year: 1992

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1007/978-1-349-12628-6

Author: John M. Murphy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4300975414

FWCI: 0.89

Cites:

Cited by: 26

Related to: 10