Work

The marketing revolution: A radical manifesto for dominating the marketplace

Year: 1992

Type: book-review

Source: Business Horizons

DOI: 10.1016/0007-6813(92)90107-k

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4301001129

Cites: 1

Cited by: 11

Related to: 10