Work

Integrating an evolutionary perspective of “self-concept” in consumer research

Year: 2022

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-08-2020-4046

Authors: Parthasarathi Das, Venugopal Pingali

Institution: Xavier School of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4301400720

FWCI: 1.399

Cites: 173

Cited by: 9

Related to: 10