Work

Marketing Communication and Promotion

Year: 1978

Type: article

Source: Al-Maǧallaẗ Al-Miṣriyyaẗ Lil Dirāsāt Al-Tiǧāriyyaẗ /Al-Maǧallaẗ Al-Miṣriyyaẗ Lil Dirāsāt Al-Tiǧāriyyaẗ

DOI: 10.21608/alat.1978.219753

Authors: William G. Nickols, محمود صادق بازرعة

Institution: Cairo University

Language: Arabic

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4301672528

FWCI: 2.017

Cites:

Cited by: 10

Related to: 10