How to leverage relational gatekeepers to improve sales performance: Moderating effects of gatekeeper-salesperson Guanxi and gatekeeper-buyer Guanxi
Year: 2022
Type: article
Study design: Observational Study
Source: Industrial Marketing Management
Authors: Bei Ma, Jing Zhang
Institution: Huazhong University of Science and Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4302028257