Work

Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests

Year: 2022

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2022.09.023

Authors: Theresa Gattermann-Itschert, Ulrich W. Thonemann

Institution: University of Cologne

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4303439005

FWCI: 5.395

Cites: 42

Cited by: 33

Related to: 10