Work

Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection

Year: 2022

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103160

Authors: Jianan Ma, Fangxuan (Sam) Li

Institution: Hainan University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Natural Science Foundation of Hainan Province

Award: G5205611391

OpenAlex ID: W4303453733

FWCI: 3.597

Cites: 85

Cited by: 18

Related to: 10