Work

Luxury customer's motivations to adopt gamification

Year: 2022

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-05-2022-0207

Authors: Sheetal Jain, Sita Mishra, Garima Saxena

Institution: Institute of Management Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4304166254

FWCI: 3.796

Cites: 41

Cited by: 21

Related to: 10