Work

Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

Year: 2022

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2022.10.001

Authors: Kai A. Widdecke, Wiebke I.Y. Keller, Karen Gedenk, Barbara Deleersnyder

Institutions: Universität Hamburg, University of Tübingen, Tilburg University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4304689647

FWCI: 2.397

Cites: 55

Cited by: 15

Related to: 10