Work

Do products branded with handwritten scripts suffer more amid product-harm crises?

Year: 2022

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-10-2020-3169

Authors: Rubing Bai, Baolong Ma, Zhichen Hu, Hong Wang

Institutions: Beijing Institute of Technology, Beijing University of Agriculture

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4306406290

FWCI: 1.399

Cites: 80

Cited by: 9

Related to: 10