Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study
Year: 2022
Type: article
Study design: Observational Study
Source: Psychology and Marketing
DOI: 10.1002/mar.21742
Authors: Mehmet Özer, Alper Özer, Yuksel Ekinci, Akın Koçak
Institutions: Ankara University, University of Portsmouth
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4306725267