Work

A qualitative comparative study of Japanese fashion brands via profiling young shoppers

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-09-2021-0418

Authors: Miao Miao, Hideho Numata, Kayo Ikeda

Institutions: Ritsumeikan University, Kagawa University, Tokai Gakuen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Awards: A Study on Loyalty Creation in Retail through Unconscious Habitual Behavior, Research on citizen participation type community formation for regional revitalization

OpenAlex ID: W4306828701

FWCI: 0.42

Cites: 53

Cited by: 6

Related to: 10