AI-activated value co-creation. An exploratory study of conversational agents
Year: 2022
Type: article
Source: Industrial Marketing Management
Authors: Mateusz Kot, Grzegorz Leszczyński
Institution: Poznań University of Economics and Business
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Narodowe Centrum Nauki
Award: G2659287588
OpenAlex ID: W4307348155