Work

Role of celebrity credibility on banking service providers

Year: 2022

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2022-0156

Author: Ramendra Pratap Singh

Institutions: ICFAI Business School, ICFAI Foundation for Higher Education

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4307442353

FWCI: 1.26

Cites: 71

Cited by: 14

Related to: 10