Work

University brand personality: a student-focused anthropomorphic storytelling perspective

Year: 2022

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2022.2134958

Authors: Ilse Struweg, Marius Wait

Institution: University of Johannesburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4307643744

FWCI: 0.599

Cites: 101

Cited by: 7

Related to: 10