Work

The Hidden Value of Brand Communities for Strategic Communication: A Qualitative Study of Motorcycle Companies in Portugal

Year: 2022

Type: article

Source: International Journal of Strategic Communication

DOI: 10.1080/1553118x.2022.2107527

Authors: Diana Pinto, Teresa Ruão, Rui José, Ricardo Pessoa

Institutions: Centro de Estudos de Comunicação e Sociedade, University of Minho

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4308342765

FWCI:

Cites: 43

Cited by: 1

Related to: 10