Work

Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-11-2021-3734

Authors: Sally Raouf Ragheb Garas, Amira Fouad Ahmed Mahran, Hassan Mohamed Hussein Mohamed

Institutions: Egyptian e-Learning University, Cairo University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4308917351

FWCI: 4.596

Cites: 107

Cited by: 30

Related to: 10