Work

Customer Engagement Through Emotional Branding

Year: 2022

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-5897-6.ch016

Authors: Ansh Jindal, Priya Jindal, Lochan Chavan

Institution: Chitkara University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309048411

FWCI: 6.741

Cites: 18

Cited by: 10

Related to: 10