Work

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2022.2135012

Authors: Chai Lee Goi, Fayrene Yew Leh Chieng, Mei Teh Goi

Institutions: Curtin University Sarawak, Curtin University, Open University Malaysia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309402103

FWCI: 1.798

Cites: 73

Cited by: 10

Related to: 10