Work

What's in the box? Investigating the benefits and risks of the blind box selling strategy

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103189

Authors: Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain

Institutions: East China University of Science and Technology, Sultan Qaboos University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309478294

FWCI: 7.593

Cites: 70

Cited by: 57

Related to: 10