Work

From data acquisition to validation: a complete workflow for predicting individual customer lifetime value

Year: 2022

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-022-00197-0

Authors: Dongyun Nie, Michael Scriney, Xiaoning Liang, Mark Roantree

Institutions: Dublin City University, Insight SFI Research Centre for Data Analytics, Trinity College Dublin

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Science Foundation Ireland

OpenAlex ID: W4309534038

FWCI: 0.42

Cites: 55

Cited by: 5

Related to: 10