Work

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

Year: 2022

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x221143780

Authors: Hannah S. Lee, Goksel Yalcinkaya, David A. Griffith

Institutions: Miami University, University of New Hampshire, Texas A&M University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309822155

FWCI: 1.798

Cites: 71

Cited by: 9

Related to: 10