Work

Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency

Year: 2022

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2022.2148269

Authors: Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese

Institutions: University of Kansas, Florida State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309858741

FWCI: 5.195

Cites: 62

Cited by: 32

Related to: 10