Work

The mere possession effect of shareable digital coupons: The mediating role of anticipated self‐enhancement

Year: 2022

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2116

Authors: Sha Zhang, Eline L.E. De Vries, Aihui Ding

Institutions: University of Chinese Academy of Sciences, Universidad Carlos III de Madrid, University of South Florida

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, University of Chinese Academy of Sciences

Awards: G2258569155, 营销学视角下的移动社交商务：消费者动机、企业策略及效应研究, G4403608922

OpenAlex ID: W4309905545

FWCI: 1.798

Cites: 56

Cited by: 10

Related to: 10