Work

The mediating effect of consumers’ perceived ethicality in the relationship between consumer cynicism/material values and affective commitment

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-022-00199-y

Author: Cagla Pinar Utkutug

Institution: Ankara Hacı Bayram Veli University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309927698

FWCI: 2.198

Cites: 136

Cited by: 15

Related to: 10