Work

Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty

Year: 2022

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.21760

Authors: Raffaele Filieri, Fulya Acikgoz, Chunyu Li, Salma Alguezaui

Institutions: Audencia Business School, University of Bristol, Guangdong University of Foreign Studies, Nottingham Trent University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309979370

FWCI: 31.28

Cites: 98

Cited by: 126

Related to: 10