Work

Analysing Green Self-efficacy and Green Altruism of Millennials Customers Toward Green Purchases Through the lens of the Theory of Planned Behaviour

Year: 2022
Type: article
Study design: Observational Study
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W4310147720
FWCI: 2.398
Cites: 78
Cited by: 17
Related to: 10