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What makes user-generated content more helpful on social media platforms? Insights from creator interactivity perspective

Year: 2022

Type: article

Source: Information Processing & Management

DOI: 10.1016/j.ipm.2022.103201

Authors: Wei Zhuang, Qingfeng Zeng, Yu Zhang, Chunmei Liu, Weiguo Fan

Institutions: Shanghai University of Finance and Economics, University of Iowa

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4310244380

FWCI: 35.61

Cites: 94

Cited by: 135

Related to: 10